I see design as more than visuals —
it's about solving problems and creating real value.
Through past projects,
including full product development from concept
to launch, I’ve learned to always start by asking:
Why are we designing this? Who is it for?
I enjoy turning ideas into clear,
useful solutions that connect with people
and make a difference.
Brand Identity & Visual Design
E-commerce & Marketing Visuals
UI Design & Layout Planning
SEO-aware Design & Keyword Thinking
Cross-functional Collaboration & Project Execution
- Responsible for brand visual design across digital and print platforms.
- In charge of exhibition curation and booth layout planning for trade shows.
- Conducted post-show performance evaluations to analyze exhibition ROI and visitor engagement.
- Executed SEO keyword optimization to improve website visibility and search rankings.
- Planned product workflows and designed user interfaces to ensure smooth user interactions.
- Led brand identity design including logo, typography, color palette, and visual assets.
- Designed visual assets and promotional materials for product campaigns.
- Conducted post-use user interviews to gather insights on usability and satisfaction.
- Designed product packaging visuals aligned with brand identity and market positioning.
- Created e-commerce marketing pages for online campaigns and product promotions.
- Produced a wide range of graphic design materials, including posters, brochures, and
social media visuals.
- Managed large-format printing production, including file preparation, vendor communication,
and quality control.